The tide is slowly turning in the mainstream media vs blogging debate. The trend is not unlike that which other industry sectors like music and journalism have experienced in the recent past. As blogging has shifted from the realm of quirky early adopters to a mainstream social networking force, the powers that be have also had to adapt their perspectives on the phenomena. This often results in a full circle shift from overt disapproval (it has no credibility, it is all about copyright infringement, it will pass, etc) to warm embrace. The story of a blog post about a scientific paper on how alcohol augments the antioxidant properties of fruit is a great illustration of this trend.

 Here is how it played out: